Why Factor is greater than Wow Factor
“The two most important days in your life are the day you are born and the day you find out why." -Mark Twain
Let's begin with this question. What do you value in your life and why? Let that sink in for a moment. Go ahead. Take your time. Think about the people you have helped. Think about the times you have felt happy and complete. Think about why you wake up everyday. Think about what connects you with other people. All of us have "whys". All companies have "whys". That simple question defines our purpose. However, more often than not, many agencies simply focus on "what" and "how", viewing the "why" as unimportant. The result is a myopic menu of products and services that fail to reflect why your experience deserves to be unique and meaningful. It is for this reason that we have made the conscious choice of resisting the temptation to impress you with flashy concepts with no substance or purpose. Rather, we are fully committed to designing a way to express why you are who you are and that is impressive enough.